Hi. We’re Pop2Life.

Brand Experiences   |   PR Stunts   |   Music Events

CUPCAKE CHALLENGE

THE BIG PICTURE

ONE. BIG. SUGAR RUSH.

Inspiring self-expression + creativity.

Scripps Networks was looking to launch and generate awareness for the HGTV Handmade and Food Network Youtube channels, generate a viral conversation on social media, and promote their social media video content. 

Vidcon attendees couldn't get enough of HGTV and Food Network's cupcake activation, where attendees could choose their favorite cake flavor and create their own confectionary concoctions with custom hashtag toppers, millions of sprinkles, every color frosting imaginable and even a gluten-free option - it's 2016 after all!

"Finished the best activity here with @FoodNetwork and @HGTV doing the #CupcakeChallenge"

- @KimberlySloan 

SUCCESS.

WE’D LOVE TO WORK WITH YOU.

“Food Network may have had the best booth at Vidcon 2016”

The Cupcake Challenge booth was buzzing over the 3-day fest and #CupcakeChallenge was a top 25 trending hashtag alongside of #VidCon2016!

Once the tweens, teens, and everyone in-between perfected their designs and decorated takeaway boxes, their cupcakes were immortalized in a 360-degree video shoot, which they could then upload straight to Facebook, Twitter, and Instagram for the chance to win swag giveaways and show off their skills to their fans and followers. All of this culinary creativity went down in a beautifully designed space featuring everyone's favorite HGTV + Food Network shows playing on our big screens and a live social wall where cupcake connoisseurs could show off their masterpieces straight from Twitter and Instagram in real time.

Thanks to a beautiful booth, social media-centric photo ops, and an endless supply of sprinkles, #CupcakeChallenge earned 8.2 million social impression over the course of 3 days!

- @brentweinstein  

"As we started to plan our third year at VidCon, we made the decision to combine HGTV + Food Network into one experience. We were a little nervous on how we would make this successful for both brands, but Pop2Life delivered in a big way! I can honestly say we had the best experience at VidCon."

- Kenley Early – Consumer Marketing Director | HGTV + DIY Network

Copyright © 2016 Party Of 2, LLC d/b/a Pop2Life ®

Pop2Life New York

7 West 18th Street

6th Floor

New York, NY 10011

Pop2Life Los Angeles

6121 Sunset Blvd.

6th Floor

Los Angeles, CA 90028

OFFICES

Looking for a job? Go HERE.

SOCIAL

HOME

PROJECTS

BLOG

SERVICES

CONTACT